Say goodbye to afternoons spent sorting through a sea of (mis)information, trying to figure out what's right, what's right for you, and how to implement.

Marketing Made Easy

(yes, it's possible!)

You have a list of content ideas in your notes app, but haven't posted any, and are afraid now that you waited too long and your ideas aren't fresh and unique anymore.

You open your camera to share an Instagram story (you know, so you can 'show your face'), and spend all afternoon recording and re-recording the same five sentence story.

You have a blog, but haven't written anything new in months, even though you love writing. You just can't find the time!

The algorithm changed AGAIN and you're stressed TF out, and all these people saying you have to post a Reel every day are starting to drive you crazy. It can't be that hard?? 

You have a Google Doc for next month's emails, but all that's there are subject lines and your list hasn't heard from you since that one time last year you mentioned your Black Friday sale.

hold up your hand, and Put a finger down if any of these sound like you:

Put a Finger Down - Marketing Edition

Have all of your content planned in advance, centered around your Money Maker, and are easily, quickly, and CONFIDENTLY sharing your content consistently to an engaged audience?

Not only know exactly what to say in your Instagram Stories and on TikTok each day, but even have those batched in advance and they take you no time at all to share?

Are pumping out SEO-optimized blogs at least once a week and are seeing your website visitors grow each month?

Are definitely NOT stressed about the algorithm, because you know how to make it work FOR you to get your content in front of your ideal audience?

Have an email list that hears from you regularly, and it takes you no time at all to communicate with them - because you've learned how to repurpose content to save time?

What if, instead of spinning in circles, you:


I've been in Marketing and Communications for more than 12 years, and now I want to help you with a low-cost solution that's going to help you learn marketing strategy and execute confidently, no matter what season of business you're in.

Marketing Expert

the membership

A comprehensive video Library with 30+ trainings on everything from how to set up your LinkedIn Page to Sales Pages to Google Business Profile.

A Monthly Q&A Call where you can pick my brain on anything and everything marketing. 

A Live Monthly Marketing Workshop

Marketing Expert On-Demand is for the self-taught marketer, who wants to learn more, improve their skills, and understand the WHY, not just the how (yup, we're teaching you transferable skills that will stick with you forever).

And business owners - this is for you, too! 
If you're running a business and managing your own social media, etc. - you're a marketing pro in the making, too. 

Online Business Managers
Massage Therapists
Yoga Teachers
Local Business Owners

We see you and your efforts! 🙌🏻

Start your road to marketing confidence today for just $1

I believe in doing things your own way, following your own tide and doing what feels right - not following trends or hacks to try and grow your business.

But don't be fooled - the whimsy is backed by 12 years of experience in marketing and communications, including two degrees, work experience for government, non-profits, national corporations, and everything in between.

In it's 6 years, Blue Whale has supported more than 50 organizations of all sizes with their content marketing strategy, helping them get seen by more customers without having to stress out about what's 'trendy'.

If you ask my family, they'll tell you I was always a bit stubborn and determined to do what I wanted HOW I wanted.

It's no surprise that I followed my own rules when I grew Blue Whale - and believe that you can, too (smartly, of course).

Meet your teacher

When I started Blue Whale, traditional marketing and sales folks told me to network and cold call. Gross.

I grew my business with a smart online marketing strategy - and you can, too.

You sign up for just $1! And if you love it, after 7 days move into the monthly or annual subscription

You get instant access to EVERYTHING as soon as you sign up - yes, even during the first 7 days, and yes, even the live Q&A call

Binge all the content and come to the calls

Implement the new skills you have in your marketing toolbox

So How Does Marketing Expert On-Demand Work?

Step 1

Step 2

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Step 4

Ilona Pap, Body 'N' Bloom

I have been working with Nikki for almost two years and it is easy and stress free. She takes all the worry out of writing all of my website blogs and creating posts for and managing my social media accounts. She is very knowledgeable and efficient in meeting her clients’ social media needs, has the skills to creatively brand my business, and is very well organized. Her monthly build-out is always on time and the work is amazing."

"If you are in the beauty and aesthetics industry, I would highly recommend Nikki for your social media and content writing needs! 

Rebecca skinner

I’ve worked with Nikki and Blue Wale Communications quite a bit as special projects are thrown my way and my capacity just isn’t there. She’s proven to be a valuable extension of the team, providing strategic and thoughtful deliverables every time. If you’re looking for a company and team that will take the time to fully understand your story-telling challenge and completely tackle it, contact Blue Whale Communications.

Valerie Hollyer - The Guy with the dog real estate

"We connected with Nikki last year to help with our social media and blog efforts while I was going to be away on maternity leave. She immediately provided us with a plan of action and an idea what each month would look like. I felt like we were in good hands the whole time I was away. I would highly recommend Nikki and Blue Whale Communications to anyone looking to be more consistent on social media and for those needing assistance in creating relevant content."

Angela pharand, cahpi

It was very insightful and inspiring. The information you shared will bring much value to our members’ ability to grow their businesses through the usage of social media platforms. The members who attended really enjoyed your webinar presentations, which is evident by the positive feedback we received through our post presentation surveys."

"Your many years of experience in Marketing and Communications and in-depth understanding of all aspects of Social Media was very evident in your webinar presentations.

kind words

If you can’t find the answer to your question, share it in the WhatsApp Group Chat! The community and myself will be able to help you. You can also join our monthly call and ask me your question live.

What if I can’t find what I’m looking for?


I’m answering everything from “what are hashtags” and “how to optimize your Instagram Bio,” to “how do I launch my offer" and "How do I create a marketing strategy, anyway"  You’ll get answers to everything you need to know to run a successful marketing campaign, from A to Z. 

What kind of content will be in the membership?


Yes! This membership started with a database of videos and resources, and it will continue to grow over time as new videos are added regularly. When you sign up, you get instant access to the full library.

Do I get access to past videos?


I bet you're wondering....

your questions answered

It’s not too late to add-on the Additional Chat Support option! For just $97 a month, you can chat with me via text and voice notes, Mon-Fri., in a private WhatsApp chat, to make sure your strategy is on track.

What if I need more support?


Join risk-free for 7 days! All memberships (monthly and annual) start with a 7-day trial for just $1.
After that, there will be no refunds, however, you can cancel your membership at anytime.

What if I join and decide it’s not for me?


Yes! Absolutely. This membership is for anyone who is responsible for any kind of marketing or manages any social media account(s) - whether you’re the business owner, an admin assistant, a virtual assistant or OBM with multiple clients, or even if you’re a social media manager growing your business!

I’m an admin assistant at a company. Is this membership for me?


Not sure? Get in touch!