Every event GETS promoted on time, every campaign IS planned before it’s urgent, and YOU HAVE a team that knows what’s next AND IS ALREADY WORKING ON IT, BEFORE IT EVEN CROSSES YOUR MIND.
INTRODUCING YOUR TIDE CHART: AN ANNUAL COMMUNICATIONS AND MARKETING PLAN
2027 TIDE CHART
"This is a genius piece of work"
- CEO, Director of Education
Your Tide Chart Changes That, For Good
The event was booked, but then marketing didn't actually start until three weeks before it. The campaign launched, but nobody knew what to do once a lead was in the funnel. Your team worked hard all year — and still spent most of it reacting, instead of being ahead of the game and having capacity for the inevitable extras that pop up.
It's time to get really honest about what's happening, because it's not that your team isn't working hard enough. The problem is that no one can see enough of the big picture to start planning and executing early enough, despite their best efforts.
We take on a limited number of Tide Charts each season so each can receive the attention it deserves. To have your 2027 plan ready in November, book by October 31 to secure your spot in our calendar.
Nobody heads out on the water without one. You can't control the tides, but when you know when they turn, you can go with the flow instead of fighting against it.
Your Tide Chart does the same for your organization: it breaks down every single initiative through the busy seasons, your events, standard marketing activities, quarterly projects, and more.
And most importantly, it tells you exactly when to start preparing for everything with direct links to SOPs.
It's all designed to remove the chaos and make it easier for your team to execute without you having to send reminders each week.
Mid-Year Check-In
Halfway through 2027, we will connect for a 60-minute consultation session to review your plan, discuss what's working, answer questions, and share any additional support to help you finish the year on a high note - ensuring you hit those goals.
Built For Your Whole Team
All of this delivered in a simple, easy-to-use and update system, including direct links to your SOPs for each activity, so that anyone on your team can pick up and work from. And, next year, all you have to do is adjust the dates. This is a one-time investment that pays you back for years.
Key Dates, In One Place
Every session, initiative, cohort, training, fundraiser, and recurring program dated and organized, so nothing gets missed and no one has to go looking.
Monthly Strategic Focus
We'll give you one strategic improvement project per month, as needed based on our initial call. This is the bigger-picture work that closes gaps in your strategy, and includes clear deliverables and a clear "done when," sign, all paced around your busy seasons so you and your team are not overwhelmed.
Monthly Themes
Every month comes with a clear marketing theme based on your goals, as discussed during our initial call. Each month includes a clear goal, anchor events, content angles, and a primary call to action, so that everything points the same direction.
The Roadmap
Every event, program, campaign and initiative on one timeline, with the lead-up time mapped out as well, so your team knows exactly when planning and marketing activities need to start, not just when the event is.
WHAT'S INSIDE:
You're busy running an organization. You don't need another project on your plate.
We spend two focused hours together on your goals, your calendar and what's coming. Then we build the plan. When it's ready, we'll have a 45-minute handover call so you and any key players on your team understand how to use it, and that's it! After that, everyone is free to focus on their jobs - except with this incredibly valuable tool to make it all run smoother.
One 2-Hour Call
Less than the cost of one under-promoted event, and it covers your marketing plan for the entire year.
Your Tide Chart
The full plan — what's happening, and when.
$2,997 CAD
- 15-month roadmap with lead-up timelines
- Monthly themes, goals and calls to action
- Monthly strategic focus projects
- All key dates in one place
- One 2-hour planning call
- Mid-year 2027 check-in
$997 CAD
SOP Creation
valued at $6,497- save $1,500
The full plan PLUS exactly how to market your business right down to the details, every single week
$4,997 CAD
- Everything in Your Tide Chart as listed above
- Repeatable annual content calendar ($2,500 value): weekly long-form topics, newsletter and blog direction, and social posts by format, funnel stage and even your captions, — built to run year after year
- Four quarterly 60-minute strategy sessions ($1,000 value), in place of the mid-year check-in
Your Tide Chart VIP
Investment
- You run an organization or non-profit with events, programs, or campaigns throughout the year; everything from in-person weekend events to live webinars.
- You have a team (or a marketing person) who needs a clear plan and direction to work from
- Your marketing keeps starting too late, and you're tired of scrambling
- You want the whole year visible before it even begins
- You're looking for a few social posts, not a plan that will change how you run your business
- You want trends and hacks instead of strategy
- No one on your team will have time to use it (though having this plan WILL free up an immense amount of time for both you and your team).
A standard operating procedure is a step-by-step guide for a recurring task, so it gets done the same way no matter who does it. They are valuable tools to help you save time, ensure consistenccy, and having them increases the value of your business, too! If your team doesn't have them yet, the SOP add-on creates up to 5 and links them right into your plan.
WHAT IS AN SOP AND DO I NEED ONE?
If you'd rather hand off some of the execution, we can talk about what that could look like on your call.
CAN BLUE WHALE HELP WITH EXECUTION OF THE PLAN?
Yes. It's built to be simple to follow and easy to update — dates, lead-up times and activities can all be adjusted as your year changes and easily duplicated for next year. Direct links for SOPs for each activity are included directly inside the plan.
WILL MY TEAM OR ASSISTANT BE ABLE TO USE IT ON THEIR OWN?
You will receive your plan within 10 business days of the initial 2-hour planning call. During that call, we will immediately schedule a 45-minute handover call where we will walk your team through how to read and use the planner.
HOW LONG DOES IT TAKE TO RECEIVE MY PLAN?
Your Tide Chart tells your team what's happening and when. VIP adds exactly what to say about it, every week, on every channel — plus a quarterly strategy session to keep the plan on course all year.