I started working in the Marketing and Communications industry back in 2010, and in 2017, after two degrees and seven years experience in the industry, decided to launch Blue Whale Communications.
Just prior to that, in 2016, I was handling all marketing aspects for a national I.T. firm, and that's when I began diving deeper into content marketing. I was instantly hooked, and when I launched Blue Whale I knew that was going to be our focus: helping clients build brand awareness, trust, and relationships with their audience that eventually turn into inbound leads using smart content.
Yup, no more cold calls (or cold DMs, these days).
When I started Blue Whale, while I understood marketing, business and business growth was outside of my realm of expertise. So I listened to those who had been there before, and the two things everyone said I had to do?
👉🏻 Go to networking events
👉🏻 Make cold calls to potential clients
Both of these things terrified me, but I gave it a shot because I wanted to be successful.
Cold Calls had a whopping zero percent success rate. The one time I had success at a networking event, I was introduced to someone who immediately said, "oh, Blue Whale - I follow you on Instagram. I've been meaning to reach out because I like your writing style."
My blog, where I was sharing marketing tips, news, and advice, was getting more and more views each month.
My Instagram account was slowly growing, and people were beginning to recognize the Blue Whale name locally.
Most importantly, people were beginning to trust Blue Whale and see me as an expert that could help them with their social media and content marketing.
People were coming to ME, and asking me if I could help them - instead of me having to go out and chase leads. And for the past 5.5 years, that's how I've continued to grow Blue Whale.
Great, organic content that shows our audience they can trust Blue Whale to get the job done.
And now, that's how we're helping our clients grow their businesses, too.
When you become a Blue Whale client, you're not just another slot in our 'accounts' column. We genuinely care about your business and treat your strategy and content as if it were our own.
The majority of the clients we work with stay with us for more than a year - developing a true partnership (and friendship) in the process.
While we're a team working hard on your account, I - Nikki, will be your account manager and point of contact throughout.
Trust the journey
Make a difference
Be passionate in everything you do
Be authentic and true to yourself
Community over competition
We're driven by the following values, and we bring them into everything we do - behind the scenes, and for our clients:
Ilona Pap, Body 'N' Bloom
I have been working with Nikki for almost two years and it is easy and stress free. She takes all the worry out of writing all of my website blogs and creating posts for and managing my social media accounts. She is very knowledgeable and efficient in meeting her clients’ social media needs, has the skills to creatively brand my business, and is very well organized. Her monthly build-out is always on time and the work is amazing."
I’ve worked with Nikki and Blue Wale Communications quite a bit as special projects are thrown my way and my capacity just isn’t there. She’s proven to be a valuable extension of the team, providing strategic and thoughtful deliverables every time. If you’re looking for a company and team that will take the time to fully understand your story-telling challenge and completely tackle it, contact Blue Whale Communications.
Valerie Hollyer - The Guy with the dog real estate
"We connected with Nikki last year to help with our social media and blog efforts while I was going to be away on maternity leave. She immediately provided us with a plan of action and an idea what each month would look like. I felt like we were in good hands the whole time I was away. I would highly recommend Nikki and Blue Whale Communications to anyone looking to be more consistent on social media and for those needing assistance in creating relevant content."
Angela pharand, cahpi
It was very insightful and inspiring. The information you shared will bring much value to our members’ ability to grow their businesses through the usage of social media platforms. The members who attended really enjoyed your webinar presentations, which is evident by the positive feedback we received through our post presentation surveys."