When we say content is everything, we truly mean it. Here at Blue Whale, we help you reach your ideal customer in new and different ways that don't require trendy dances and voice overs.

Ready to finally harness the power of your expertise with both long and short form content?

Goodbye Trends.
Hello Strategy.

We have more than 12 years of expertise on exactly this - smart content marketing strategies.

Gone are the days of handing off social media to the resident Gen Z in the office, only to hear a bunch of buzzwords (hashtags? algorithms?) and see no results - or worse, your followers skyrocket but your inbox stays quiet.

And if social media isn’t your thing, that’s okay. Long form content isn’t going anywhere (and neither are we).

Content Marketing is quickly growing to a 3.8 billion dollar industry.

Your customers are scrolling through Instagram, reading your blogs, and subscribing to your newsletter. Our job is to help you reach them sooner, and then expand your impact.  

Our expertise is a shortcut to better brand awareness, an improved online reputation, and influence in your field.

Free Guides, Hashtags Support, Planners, and more - everything you need to keep your marketing and business on track

Check out Resources


Pick-My-Brain Strategy Calls, Corporate Webinars, Memberships and Courses - everything you need to learn the strategy behind successful marketing campaigns. 

Learn From Nikki


A la Carte style service options to full-fledged content management, let us handle all of your content strategy and creation (or just a piece, you choose).

Work With Us


Direct Your Dive

Don't get caught in the tide trying to figure it all out yourself.
Here's how we can help

I believe in doing things your own way, following your own tide and doing what feels right - not following trends or hacks to try and grow your business.

But don't be fooled - the whimsy is backed by 12 years of experience in marketing and communications, including two degrees, work experience for government, non-profits, national corporations, and everything in between.

In it's almost-7 years, Blue Whale has supported more than 75 organizations of all sizes with their content marketing strategy, helping them get seen by more customers without having to stress out about what's 'trendy'.

If you ask my family, they'll tell you I was always a bit stubborn and determined to do what I wanted HOW I wanted.

It's no surprise that I followed my own rules when I grew Blue Whale - and believe that you can, too (smartly, of course).

Hey, Nikki Here



Ilona Pap, Body 'N' Bloom

I have been working with Nikki for almost two years and it is easy and stress free. She takes all the worry out of writing all of my website blogs and creating posts for and managing my social media accounts. She is very knowledgeable and efficient in meeting her clients’ social media needs, has the skills to creatively brand my business, and is very well organized. Her monthly build-out is always on time and the work is amazing."

"If you are in the beauty and aesthetics industry, I would highly recommend Nikki for your social media and content writing needs! 

Rebecca skinner

I’ve worked with Nikki and Blue Wale Communications quite a bit as special projects are thrown my way and my capacity just isn’t there. She’s proven to be a valuable extension of the team, providing strategic and thoughtful deliverables every time. If you’re looking for a company and team that will take the time to fully understand your story-telling challenge and completely tackle it, contact Blue Whale Communications.

Valerie Hollyer - The Guy with the dog real estate

"We connected with Nikki last year to help with our social media and blog efforts while I was going to be away on maternity leave. She immediately provided us with a plan of action and an idea what each month would look like. I felt like we were in good hands the whole time I was away. I would highly recommend Nikki and Blue Whale Communications to anyone looking to be more consistent on social media and for those needing assistance in creating relevant content."

Angela pharand, cahpi

It was very insightful and inspiring. The information you shared will bring much value to our members’ ability to grow their businesses through the usage of social media platforms. The members who attended really enjoyed your webinar presentations, which is evident by the positive feedback we received through our post presentation surveys."

"Your many years of experience in Marketing and Communications and in-depth understanding of all aspects of Social Media was very evident in your webinar presentations.

kind words

Overwhelmed with Marketing and Social Media? Got the basics, and now you want to do more? This is for you.

A Membership

A Video Resource Library for business owners and entrepreneurs that answers all of your most pressing social media questions, and helps you FINALLY land new clients consistently with social media, without all the stress.

  It’s like having a VP of Marketing on your team, but for a fraction of the cost.

Marketing Expert On-Demand

How Cait Booked Out Her Business in 5 Months


What To Expect at CDM Summit


Effective Communication for Business


Video Marketing for Small Business


recent episodes

The Blue Whale Pod

The Blue Whale Pod is a place for business owners and entrepreneurs to come together and chat all things business, marketing, and entrepreneurship.

That includes the highs, the lows, the lessons and surprises, and everything in between.

Book a free consultation call to chat about how Blue Whale can help you create and execute a smart content marketing strategy to grow your business.

Let's Chat.

What's next?

Enter your details and the freebie will be delivered to your inbox!

Replace me with your form embed code