You’ve heard it a million times.

“Content marketing is the new marketing,”

“Content is King.”

But how do you write good content? What is it, exactly, that makes your customers connect with your stuff on a more meaningful level?

The answer – WHY.

Your audience wants to know WHY what you’re saying matters to them. What’s in it for them? What’s in it for you?

“People don’t buy what you do, people buy why you do it.”

Simon Sinek gave a great TED Talk on his system Start With Why. Watch the clip below to discover how you can get your customers to understand why you do what you do, and build brand loyalty.