Whether you’re a marketing manager or a business owner (and therefore by default a Jack of all Trades), this isn’t your first rodeo. You already know that these days you need to win over your target audience with clear value – the right information at the right time.

But you also have to watch website traffic, tweet, put together a Google adwords campaign, have a weekly meeting with your boss, and try to hire that extra team member that you know you’ve needed for months now. Not to mention eat lunch before 3pm at least once this week.

Can’t you just share someone else’s case study? It’s the same information – is it really that bad? Creating your own content from scratch takes time (that you clearly don’t have), even if it’s nice to be able to throw your company’s logo on it.

The truth is, shared content isn’t all that bad!

(We could almost hear the collective sigh of relief)

But – there’s always a but – it should only be a part of your overall content strategy, not the entire strategy. Here, we break down the pros and cons of Branded vs. Shared content, to help you determine when it’s worth it to write your own, and when you can share someone else’s.

Need help creating your branded content? Our monthly content packages might be right for you. Let’s chat, and see how we can help you become an industry leader today.