Earlier this week, Google announced it would be shutting down Google+ amid low engagement from users and a security ‘glitch’ that affected half a million users.
Between 2015 and March 2018, user information such as gender, email address, and occupation were made public, though Google maintains it does not believe any of the information was misused by hackers. The flaw was fixed through an update in March.
The discovery of this breach, coupled with incredibly low engagement, has led Google to make the decision to shut down the failing social media platform’s consumer version over the course of the next ten months.
Shutting Down Google+: What Does it Mean For You?
If you’re a user of the platform, you‘ll want to take some steps to set yourself up for success post Google+.
Think About Your Search Engine Optimization (SEO): If you actively post blog posts and use the platform, you’ll want to do a review of your website for Search Engine Optimization, as Google+ offered benefits to SEO.
Gather Your Analytics: Before shutting down your account, be sure to log-in and review your analytics. Don’t miss out on any audience insight the platform may be holding for you.
Grow Other Platforms: One of the things loyal Google+ users liked most about the platform was the ability to connect strangers over a shared interest in topics. It’s possible to do this with other platforms as well, such as Instagram, with a focused marketing strategy. If you need help expanding your reach and connecting with your target audience across social media, let’s talk.