I’ve had a couple conversations over the past weeks with business owners or marketing managers who weren’t happy with their current social media performance. That’s the key word: performance. Posting pretty pictures on Instagram each day isn’t enough to drive business results – which, let’s face it – is the whole reason we spend so much time on social media to begin with, right?
The problem is, ‘Experience with Social Media’ typically means that the person has experience using the platforms: posting, engaging, sharing, and sometimes even growing a following. But unless the knowledge of how to use the tool also comes with knowledge of the marketing industry, there’s going to be a gap between the action and the result. A gap between your Social Media and your Bottom Line.
Just because someone knows how to drive a car, doesn’t mean you’d bet on them to become Formula1 World Champion, right?
A social media marketer can offer you more than just pretty pictures. Here are 10 benefits to working with a results-driven expert:
A clear brand voice that carries through each post
Defined targeted audiences for your various services
Content that speaks to those audiences
Engagement – on your own content, and on others
Builds trust and relationships with your potential and current clients