You Need Momentum.
You need a space to actually learn, take action, and get feedback — without the overwhelm.
Let’s be honest:
❌ You’ve watched courses that inspired you for a week… then gathered dust.
❌ You know what you should do, but can’t seem to stay consistent.
❌ You feel like everyone else has cracked the code, and you’re still guessing what works.
You don’t need more information. You need quick hits with the accountability to implement.
Welcome to The Content Lab, where learning meets doing, and strategy finally sticks.
I'M READY TO BUILD MOMENTUM
YOU DON'T NEED ANOTHER COURSE.
What Makes The CONTENT Lab Different?
Learn smart, simple strategies that actually work; no dancing, no burnout.
Create content that connects, converts, and compounds.
Get consistent (without forcing yourself to be everywhere).
my business needs this
Build confidence in your voice, visuals, and visibility.
And most importantly, get your content done every single week.
Weekly Coaching and Co-Working Calls
We spend the first 10 minutes learning — then we get to work.
Write captions, batch reels, plan promos, or schedule posts — and leave with your content done, not a to-do list.
Classroom-Style Q&A Calls
Bring your questions, drafts, analytics, or challenges.
You’ll get live feedback and support so you can move forward with clarity.
Monthly Guest Speaker Workshop
Every month we will have a Guest Expert deliver a high-value workshop exclusive to all members
Access to all Blue Whale Products
While you're in The Content Lab, you'll receive access to all current and upcoming Blue Whale products, resources, courses, etc.
Private Community
A supportive, no-BS space to connect, ask for feedback, and celebrate wins.
It’s networking that actually feels natural.
On-Demand Replays
Access to past calls and replays of each Live Session - perfect if you can't make the live calls, or prefer to work through the lessons at a different time of day.
SO WHAT'S INSIDE?
Who is this for?
The Content Lab is for:
Small business owners who want to finally take control of their marketing.
Social media managers + marketers ready to sharpen their systems and skills.
Creators + freelancers craving accountability and a community that gets it.
VAs and Admin Assistants who got tasked with Social Media and aren't quite sure how to take it beyond 'just post something'
Choose Your FLOW
my business needs this
Monthly Membership
Quarterly Membership
ALL ACCESS: Unlimited LIVE CALLS, community access, recordings, WEEKLY CHALLENGES
$115/monthly
$300/quarterly
BEST VALUE!
SAME GREAT MEMBERSHIP ACCESS, FOR LESS!
Rates Increasing Wednesday, Jan 7th at Midnight PST!!
WHAT CAN YOU EXPECT?
After just a couple of weeks in The Content Lab, you'll:
Have a content planned, created, and posted.
Be able to recognize what's working, and what to tweak.
Feel confident, creative, and consistent.
Spend less time overthinking and more time growing your business.
I believe in doing things your own way, following your own tide and doing what feels right - not following trends or hacks to try and grow your business.
But don't be fooled - the whimsy is backed by 12 years of experience in marketing and communications, including two degrees, work experience for government, non-profits, national corporations, and everything in between.
In it's 8 years, Blue Whale has supported more than 120 organizations and local businesses of all sizes with their content marketing strategy, helping them get seen by more customers without having to stress out about what's 'trendy'.
If you ask my family, they'll tell you I was always a bit stubborn and determined to do what I wanted HOW I wanted.
It's no surprise that I followed my own rules when I grew Blue Whale - and believe that you can, too (smartly, of course).
Hey, Nikki Here
