Did you know that in Austin, Minnesota, there’s an entire museum dedicated to SPAM? Yes, SPAM. As in the lunch meat that comes in the little tin can. That SPAM.
Open 7 days a week, from April to September, the museum boasts that it’s “stuffed with interactive exhibits that bring the iconic history of the SPAM® Brand to life like you’ve never seen it before! Go behind the scenes and behind the can for an experience adults and kids will savor.”
There’s a SPAM Shack. A Monty Python SPAMALOT scene. A height chart, where you can measure your height in SPAM cans. Even a full SPAM shop, for all of your SPAM needs.
Why am I telling you all this? To prove a point.
If SPAM can set up an ENTIRE MUSEUM, open 7 days a week for 6 months of the year, then you can produce enough content to manage a successful blog and digital marketing campaign.
A successful content marketing strategy depends on just two things: understanding your customer’s needs, and having a brand story. If you understand what your clients are looking for and can provide them with the tools and information they need to be successful, while maintaining your own brand story and values, you can easily grow your business with content marketing.
SPAM dived into the content marketing pool head first and set up a fun, bright website that shares their history, fun facts, brand story, recipe ideas, and answers one very important question: What is in that can, anyway? It helps take their product, launched in 1937, from a can of meat to a story for the ages.
You don’t have to open a museum to be able to interact with your audience. Use your brand story to give a voice and tone to your content, answer the questions your customers are asking, and start sharing your content.
Questions on how to get started? Contact us today – we’re always glad to set up a call and chat!