Content Marketing is a huge buzzword in the online marketing industry these days. Every business owner is encouraged to start content marketing – by setting up a blog and educating their audience.
And it’s true. When we talk about content marketing, the most important things to remember are to focus on your audience, giving them information what they want and need to know, providing value, and through it all, building trust with them.
It’s easy to focus on blogging and newsletters when we think about it this way. With blogs proven to directly increase website traffic and sales, they’re definitely a big piece of the content marketing puzzle. But it’s not the whole puzzle.
Content marketing includes all of your story-telling devices:
Social media images and posts;
Your social media page bios and descriptions;
Paid ads on social media platforms;
Any print brochures or pamphlets;
And the list goes on.
Customers depend on (and trust) reviews and referrals these days more than your sales pitch. So instead of focusing on advertising and pushing a sale, think about telling your story and building a connection.
It’s your differentiating value. It’s what makes you stand out from the crowd.
It makes sense, then, that telling your story and focusing on building trust happens at every customer interaction as you move them along the funnel – not just in your blog posts.
Stop advertising, and start storytelling – across all of your marketing platforms.
If you’re not sure where to begin, let’s chat! We can help you get on the right path to grow your business with better content marketing – across all your channels.