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A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
Founder of Blue Whale, endless adventure seeker, animal lover, and obsessed with all things content marketing. Questions? I'm always happy to chat.
If you’re the Marketing Manager or VP of a growing business, then you know the importance of having a well-rounded marketing strategy in place. It defines your brand, guides and aligns all of your marketing and sales efforts, and attracts targeted clients, moving them along the sales funnel while they build trust with your brand.
Of course, you’re probably also drowning in work, running reports on the current metrics, analyzing, reporting to your President, and managing a team.
That’s where a Content Marketing Agency can help. Depending on where your business sits on the marketing journey (no strategy, vs a strategy but no time to execute and create new content) an agency can help fill in the necessary gaps for you.
Here’s how working with a Content Marketing Agency can help grow your business, and give you back a little breathing room.
If you don’t have a strategy in place, or if the one you have was created in 1999, a Content Marketing Agency will sit down with you to talk about your overarching business strategy, what your goals for growth are, what your brand and core values are – and then set you up with a brand new, shiny strategy that your marketing and communications team can execute.
The strategy should be clearly aligned to your business and sales strategies; include the platforms you’ll be marketing on (social media, website, blog, email marketing, print brochures, industry-specific one-papers, and so on); include the frequency of your messaging; and show clear return on investment with metrics and analytics.
If you have a strategy and are looking for ways to augment it, a call with an expert can help answer questions, clear some cobwebs, and provide insight and tips into areas you didn’t even realise were lacking. It’s not enough to have a marketing strategy in place, it’s key to make sure it’s optimized for client acquisition and business growth.
If you are just starting out in business and don’t quite know where to start, a marketing coach can help you nail down your brand and core values, teach you about digital marketing and social media, help you decide which areas to focus your efforts on, and give you the tools you need to write your own successful marketing strategy (because let’s face it, anyone can post pretty pictures to Instagram – it doesn’t mean that’s translating to new clients for them).
If you have a strategy in place and just need help with execution, a content creator can produce unique, branded content that attracts targeted buyers. Whether it’s to set up an email campaign, update your website content, write a series of blog posts, or develop print brochures, a content expert can develop items that help move your targeted audience along the buyer journey and through the sales funnel. This applies if you are outsourcing your entire campaign, or just need someone to augment the work being done by your internal marketing team already. With marketing teams being responsible for such a broad range of tasks these days, sometimes it’s best to have an outside source create your content on an as-needed basis, freeing up your employees to focus on other areas of the business.
If you think your organization might benefit from working with a Content Marketing Agency, give us a call! We’re always happy to have a call and chat about your specific needs.