Social media and online marketing is a tough sell for a lot of business owners. I get it; I really do. Instagram seems like such a “Millennial” thing to do. Facebook is just full of cat photos. Why would you, as a business owner, waste time and resources on social media?
Social media by nature is more personal than business. Or is it?
I looked at my own website analytics for the month of June, and I’m going to share my traffic breakdown with you, based on referral source. In plain English: I’m going to show you how people found their way to my website.
Here’s the scoop:
That’s right – 35% of visitors to bluewhalecommunications.ca last month came directly from social media, meaning those visitors would have clicked a link on my Facebook or Instagram profiles.
That’s more than a third of the total traffic. Can you afford to give up a full third of website visitors? I didn’t think so.
In today’s world of hyperconnectivity, smartphones, and social media, it’s important to remember what your customers are doing when they are not shopping in your store – and use that information to get them there. Canadians with smartphones check their phone a whopping 85 times a day – don’t you want to be one of the things they see when they do?
Here are 5 tips to making Social Media work for your business:
If you’re having trouble setting up or optimizing your social media profiles, let’s chat. We can help get your business moving in the right direction – up!